Gateway town to the scenic Wye Valley.

Ross-On-Wye

Designated Area of Outstanding Natural Beauty
Charming riverside location
Birthplace of British Tourism

Perched on the banks of the River Wye, Ross-on-Wye is the official birthplace of British tourism, and it’s easy to see why. Back in 1782, the town's stunning scenery inspired Britain's first-ever travel guidebook, sparking a nationwide craze for 'picturesque' holidays. Today, that same charm is alive and well. Spend a lazy afternoon sauntering the historic streets, browsing quirky independent shops, or head down to the water's edge to launch a canoe.

Fun local fact - many moons ago, this region was dubbed Archenfield or the 'Land of Hedgehogs'. Head to St Mary's Church to see if you can spot the town’s prickly icons hidden in the architecture. With carvings dating from the 17th Century to the Second World War, it’s a real hidden local treasure.

Top Highlights

Seasonal Offerings

Ross-On-Wye in the spring

Start the season with a stroll up Coppett Hill to see the blanket of wild bluebells and stunning views right across the Wye Valley. Spend an afternoon messing about on the river by hiring a canoe and paddling down the gentle spring currents. May brings the Ross Beer and Cider Festival, a vibrant riverside weekender showcasing the very best local brews, with live music and camping.

Head to Goodrich Castle for Easter family fun, or check out St Mary's Church programme of springtime community concerts. If you’re feeling adventurous, pop on your walking boots and explore the dramatic limestone outcrops of nearby Symonds Yat.

Ross-On-Wye in the summer

The historic Ross Regatta is a highlight on the town's summer calendar. This action-packed bank holiday weekend brings competitive rowing to the river, along with riverside festivities, offering all-round family fun and a great atmosphere. If you’re looking for glorious views with lush greenery as far as the eye can see, trek up to The Prospect, stand atop the dramatic Symonds Yat Rock, or complete a stretch of the Wye Valley Walk (136 miles in total) to see the dramatic limestone cliffs from a different angle.

Spend a day picnicking by the river, or hire a SUP and head downstream for a lunchtime pit stop and a pint at Ye Olde Ferrie Inn. Whether you choose the dramatic medieval ruins of Goodrich Castle or the magical Wye Valley Butterfly Zoo (complete with maze), you are guaranteed a fun family day out. Spend the evening wine tasting in the grounds of the stunning Wythall Estate Vineyard. And relax…

Ross-On-Wye in the autumn

Autumn ushers in the annual Ross-on-Wye Walking Festival, a fantastic late-September weekend bringing a diverse programme of guided routes to the area. It offers everything from easy historic strolls to challenging scenic hikes, all with a brilliantly welcoming atmosphere. There are so many walking options with glorious views of autumn colours, from Coppett Hill and Symonds Yat Rock to the winding Wye Valley Walk.

Afterwards, reward yourself by cosying up for a legendary Sunday roast (complete with spectacular riverside views) at the Hope & Anchor pub. For art lovers, Herefordshire Art Week (h.Art) offers the chance to explore inspiring open studios and see local artisans at work. Finish the day celebrating the local harvest with a tasting tour amongst the apple-laden orchards of the acclaimed Ross-on-Wye Cider & Perry Company.

Ross-On-Wye in the winter

Festivities begin with the town’s Christmas Fayre and official light switch-on, complete with market stalls, live music, food offerings and more. Get your Christmas shopping with a saunder around the array of independent boutiques, antique shops and galleries to find truly unique gifts.

Head out into nature for a roast and ramble, starting with a walk along the Wye at nearby Hoarwithy, followed by a well-earned lunch at a choice of exceptional countryside pubs like the Cottage of Content, The New Inn, or The Loughpool. If you’re feeling creative, you could try your hand at gin making with Foxtail Gin Distillery. Finally, make the most of the surrounding area's famously low light pollution and finish your day with some truly spectacular winter stargazing.

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