Bromyard - where there's a festival for that

There’s a good reason why Bromyard has earned the nickname ‘The Town of Festivals’. Bromyard, nestling between the two cathedral cities of Hereford and Worcester in the east of the Herefordshire.

Bromyard scarecrows, sweet tasty marmalade, a loud-but-informative European gathering of Town Criers, plus Jazz, Folk and The Bromyard Gala on the first weekend of July – there’s a festival for all of them and everyone’s welcome.

But Bromyard is not just about great events, it’s a place where tradition and our stunning local surroundings are appreciated. With a High Street that’s almost entirely independent retail shops, cafe’s, pubs and restaurants you’d be forgiven for thinking you’d been teleported back in time.

Circled by the attractive and traditional villages of Bringsty, Collington, Pencombe, Cradley and Bishops Frome, you can visit gardens, galleries, churches and enjoy far reaching views to the Black Mountains, Malvern Hills and Clee Hill.

Crack out your National Trust card to visit the remarkable Brockhampton Estate and stay at the B&Bs, guest houses, hotels, farmhouses and self-catering accommodations where character and traditional service values still hold true.

The Bromyard Downs and Bringsty Common to the east of the town and edging towards Worcestershire, provide 500 acres of pristine common land. You’ll find them an idyllic – almost enchanting – place to walk, even by Herefordshire standards.

Bromyard is also en route of the Three Rivers Ride – a near 60 mile Horse riding trail that is part of the National Bridleroute Network. It’s possible to trek from Tidbatch in Worcestershire to the Brecon Beacons National Park crossing the whole of northern Herefordshire and the rivers Lugg, Wye and Usk along the way.

Bromyard, as part of the Frome Valley, is famous for its hop production which have been cultivated in this corner of Herefordshire close to Tenbury Wells, Ledbury, Leominster and Malvern.

With Half the hops grown in England coming from Herefordshire you’ll find real ales worth getting excited about. Wye Valley Brewery is a ‘stone’s throw’ away, and yes, Bromyard has a festival to celebrate Hops too!

For 350 years cider production in Herefordshire has been on a rollercoaster, periodically rising to become an industry of great reputation. There is no better place to find out about cider in the UK.